After Otis Davis, a student, the athlete Bowerman at the University of Oregon, who trained later to win 1-2 gold medals at the 1960 Olympics, was Bowerman's first pair of Nike shoes for him, contrary to the assertion that they made were for Phil Knight. Says Davis, "I told Tom Brokaw that I was the first. I do not care to say what all the billionaires. Bill Bowerman made the first pair of shoes for me. People do not believe me. In fact, I do not way they felt on my feet. There was no support, and they were too tight. But I saw it Bowerman make the waffle iron, and they were mine. "
The profit of the company grew rapidly, and in 1967, BRS opened its first store on Pico Boulevard in Santa Monica, California. By 1971 the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared his own line of shoes that would wear the swoosh redesigned by Carolyn Davidson to start. The swoosh of Nike was first on the 18th June 1971 and was used at the U.S. Patent and Trademark Office 22nd Registered in January 1974.
The first shoe sold to the public to wear this design a soccer shoe was named Nike, which was published in the summer of 1971. In February 1972, BRS's first line of Nike shoes, with the name derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete with BRS / Nike, the sponsorship of athletes became an important marketing tool for the fast-growing company to sign.
The company's first internally developed product was based on Bowerman's "waffle" design. After the University of Oregon resurfaced the track at Hayward Field, Bowerman began experimenting with different potential outsoles that grip the new urethane track would be more effective. His efforts were rewarded one Sunday morning when he poured liquid urethane into his wife's waffle iron. Bowerman developed and refined the so-called "waffle" sole which would evolve into the now legendary Waffle Trainer in 1974.
By 1980 Nike had a market share of 50% in the U.S. athletic shoe market reach, and the company was in December of that year to the public. Its growth was (to quote a Nike print ad from the late 1970s), mainly on "word-of-foot 'advertising, rather than TV ads. Nike's first national television commercials ran in October 1982, during the broadcast of the New York Marathon. The ads were created by Portland ad agency Wieden + Kennedy, which had formed several months earlier in April.
Together, Nike and Wieden + Kennedy have created many print and television advertising, and Wieden + Kennedy, Nike's primary advertising agency remains. It was co-founder Dan Wieden agency who coined the now famous slogan "Just Do It" in 1988 for a Nike campaign by Advertising Age as one of the top five ad slogans of the 20th Century and was elected anchored in the Smithsonian Institution. Walt Stack was first Nike "Just Do It" advertising, which at first Debuted in July 1988 presented. Wieden writes the inspiration for the slogan "Let's do it", said the last words of Gary Gilmore before he was executed.
In the 1980s, Nike expanded its product line to include many sports and regions throughout the world. [13]
Acquisitions
Since November 2008, has Nike, Inc., four subsidiaries: Cole Haan, Hurley International, Converse Inc. and Umbro. Nike's first acquisition was the upscale footwear company Cole Haan in 1988. In February 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. [14] In July 2003 Nike U.S. $ 309 million was paid to Converse Inc., makers of the legendary Chuck Taylor All Star sneakers to purchase. On 3 March 2008, was famous Nike sportswear supplier Umbro, as the maker of the England football team kit, in a deal reportedly worth £ 285 million (about U.S. $ 600 million). Other subsidiaries previously owned and sold as a result of Nike Bauer Hockey and Starter included.
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